CHECKLIST · BUTTERFLY PRIME SOLUTIONS
Website Launch Checklist
Launch day is when small mistakes become public: a broken form, a missing redirect, a site that Google is told not to index. Use this checklist before any new website or redesign goes live. It’s the same list our team works through.
14+ years · 650+ clients · 1,200+ projects · 467+ websites · 348+ systems delivered since 2012
CONTENT
Content and design
- All placeholder text and images replaced
- Phone number, email and address correct everywhere
- Spelling checked on every page
- Logo, favicon and share image (1200×630) in place
- Every page checked on a real phone
CONVERSIONS
Forms, payments and contact
- Every form tested and the emails arrive
- WhatsApp and click-to-call buttons work on mobile
- Payments tested with real small transactions (M-Pesa, cards, PayPal)
- Order and booking confirmations sent correctly
- Thank-you pages in place
SEO
SEO
- "Discourage search engines" switched off
- One H1 per page, plus unique titles and meta descriptions
- XML sitemap submitted in Google Search Console
- Old URLs redirected with 301s (for a redesign or migration)
- Structured data (such as FAQ schema) validated
- Google Business Profile links to the new site
PERFORMANCE
Speed and security
- Images compressed and lazy-loaded
- Caching enabled and the speed tested on mobile
- SSL working and all pages on https
- Admin passwords strong; unused plugins and users removed
- Backups running and a restore tested
HANDOVER
Tracking and handover
- Analytics and Search Console verified
- Domain, hosting and admin logins in the owner's name
- The team trained to edit the site
- A care plan or update schedule agreed
NEXT STEP
Need help?
We run this checklist on every launch. For an existing site, a website audit covers the same ground, and a redesign includes it as standard. Check speed with our free speed test.
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Based in Nairobi? See web design in Nairobi. Outside Kenya? See international clients.
FAQ
Frequently asked questions
What should I check before launching a website?
Content, forms and payments, SEO settings, redirects, speed, security, tracking and ownership of logins.
Why do websites lose traffic after launch?
Usually because of missing 301 redirects, a site still set to discourage search engines, or important content that was removed.
Is this checklist useful for a website migration?
Yes. The SEO, redirect and testing checks apply when you move a site to a new host or platform.
Should I test payments before launch?
Yes. Test every payment method with real small transactions before going live.
Can you run the launch checks for us?
Yes. We run them on every website we build; for an existing site, start with a website audit.
Want us to run the checklist for you?
During working hours (Monday–Friday, 8am–6pm EAT) we reply within minutes. Ready to talk? Schedule a discovery call to discuss your project. We’ll meet online or in person, whichever suits you.