FREE TEMPLATE · BUTTERFLY PRIME SOLUTIONS
Free Website Brief Template
A clear brief gets you a more accurate quote and a better website. Our free template walks you through everything a web designer needs to know, from your goals and audience to pages, features, payments and budget. Fill it in, then send it to us or to any designer.
14+ years · 650+ clients · 1,200+ projects · 467+ websites · 348+ systems delivered since 2012
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SECTIONS
What's in the template
- About your business and what makes it different
- Goals: what the website must achieve
- Your audience and what they need to find
- Pages and content: what you have and what you need
- Features: forms, bookings, shop, payments (M-Pesa, cards, PayPal), integrations
- Design: brand colours, logo and sites you like
- Domain, hosting and email: what you already have
- Timeline, budget and who approves the work
TIPS
Tips for a good brief
Be specific about goals (“more WhatsApp enquiries” beats “a modern website”), list three sites you like and why, and say what you already have: logo, photos, text, domain. A realistic budget range helps any designer propose the right solution; see our website cost guide.
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Based in Nairobi? See web design in Nairobi. Outside Kenya? See international clients.
FAQ
Frequently asked questions
Is the template free?
Yes. Download it in Word format with no sign-up.
What is a website brief?
A short document describing your business, goals, audience, pages, features and budget, so a designer can quote and plan accurately.
Do I have to fill in every section?
No. Fill in what you know; we cover the rest on a free discovery call.
Can I send the brief to you?
Yes. Send it on WhatsApp or through the quote form and we will reply with questions or a proposal.
Can I use it with another designer?
Yes. The template works with any web designer or agency.
Send us your brief
During working hours (Monday–Friday, 8am–6pm EAT) we reply within minutes. Ready to talk? Schedule a discovery call to discuss your project. We’ll meet online or in person, whichever suits you.