GLOSSARY · BUTTERFLY PRIME SOLUTIONS

Website and Payments Glossary

Web and payments jargon explained in plain English, with links to the service for each term.

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DEFINITIONS

Terms A to Z

TermMeaningLearn more
STK PushA prompt that appears on the customer’s phone to approve an M-Pesa payment.M-Pesa integration
Daraja APISafaricom’s developer platform used to connect websites and systems to M-Pesa.M-Pesa integration
PaybillAn M-Pesa business number where customers enter an account number when paying.M-Pesa integration
Till numberAn M-Pesa business number for buying goods, with no account number to enter.M-Pesa integration
Payment gatewayA service that lets a website accept payments, such as Pesapal or iPay.Pesapal, iPay
KRA eTIMSKRA’s electronic tax invoice system. Software can send invoices to KRA automatically.eTIMS integration
SSL certificateEncrypts the connection between your website and visitors, shown as https and a padlock.Web hosting
DNSThe system that points your domain name to your website and email servers.Google Workspace setup
HostingThe server space where your website files live so it is online.Web hosting
CMSA content management system, such as WordPress, used to edit a website without code.WordPress development
CRMSoftware that tracks customers, leads and conversations.Butterfly CRM
POSPoint of sale: the till system that records sales and stock.POS system
Core Web VitalsGoogle’s measures of page speed, responsiveness and visual stability.Speed optimisation
SEOSearch engine optimisation: improving visibility in Google search.SEO services
Google Business ProfileYour free listing on Google Search and Maps.Local SEO

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FAQ

Frequently asked questions

A Paybill asks the customer for an account number, which suits invoices and rent. A Till number is for simple purchases with no account number.

It is a prompt sent to the customer’s phone to approve an M-Pesa payment, so they do not type paybill details.

Yes. It secures your website and shows the padlock in browsers. Our hosting includes free SSL.

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