How Much Does a Website Redesign Cost? When to Redesign and What You Pay
Short answer: a website redesign with us starts from USD 600 (KES 65,000), and we treat it as a fresh build rather than a patch-up. The final price depends on the number of pages, features such as an online shop or bookings, content work and how much needs moving across from the old site.
Many businesses ask for “a small redesign” and expect a lower price than a new site. In practice, a proper redesign means new structure, new design, rebuilt pages, speed and SEO work and careful migration. That’s the same work as a new build, plus protecting what the old site already earned in Google. See our website redesign service.
| Redesign type | What’s included | Starting price |
|---|---|---|
| Starter business site (1–3 pages) | New design, rebuilt pages, SEO basics | From KES 65,000 (USD 600) |
| Growth business site (5–7 pages) | Above plus blog, lead forms, redirects | From KES 95,000 (USD 900) |
| Online shop redesign | Products, payments, M-Pesa, migration | From KES 150,000 (USD 1,400) |
| Large or custom sites | Portals, bookings, integrations | Quoted per project |
Why we treat a redesign as a fresh build
Patching an old site usually means working around outdated themes, plugins nobody updates and code nobody fully understands. You pay for the patches and still end up with a slow site. Starting fresh gives you a clean, fast, secure site built for how people use the web today, while we carry across the content, links and rankings worth keeping.
Signs it’s time to redesign
- It looks dated or broken on phones. Most visitors are on mobile.
- It’s slow. See why a WordPress site is slow.
- You can’t update it yourself.
- It doesn’t bring enquiries. No clear calls to action, forms or WhatsApp button.
- Your business has changed. New services, prices or markets.
- It’s been hacked or is badly out of date. Read what to do if your WordPress site was hacked.
What changes the price
- Number of pages and how many need new content.
- Features: shop, bookings, member areas, multi-language, integrations.
- Content: whether you supply text and photos or need us to write them.
- Migration: moving blog posts, products and customers, and setting up redirects.
- Branding: whether you need a new logo or brand look. See branding and logo design.
Protecting your Google rankings
A redesign can lose traffic if old URLs disappear without redirects. We map every important page, keep or redirect URLs, carry over titles and descriptions, and check Search Console after launch. Our website migration work follows the same steps.
Running costs after launch
Hosting starts from KES 10,000 a year with SSL included, and backups are a paid add-on. An optional care plan at KES 60,000 (USD 600) a year, billed annually, covers updates, security and support.
How it works
Every project starts with a discovery call and a fixed written quote that doesn’t change. You pay a 60% deposit and the balance at launch, you own the site and we include handover training. Timelines are guidelines and many sites launch earlier. See how long it takes to build a website and our website cost guide.
Redesign or small updates?
Not every tired website needs a full redesign. Small updates may be enough if the site is fast, works on phones, is easy for you to edit and already brings in enquiries. A redesign makes sense when the site is slow, hard to use on a phone, built on outdated tools, or no longer matches what your business sells.
What a fresh build includes
- Planning: we review your current pages, what ranks on Google and what your customers need to find quickly.
- New design: a clean, mobile-first layout that matches your brand.
- Content: we keep and improve the content that works and rewrite what doesn’t.
- SEO protection: page titles, redirects from old addresses and a fresh sitemap so search engines find the new pages.
- Launch and training: we test the site, launch it and show your team how to update it. Training is included.
How payment works
You get a fixed written quote before we start. A 60% deposit starts the project and the balance is due at launch. The quote never changes for the agreed scope and you own the finished website. Timelines are guidelines and many sites launch earlier than planned. See our web design service or request a quote.
How to prepare for a redesign
Gather your logo, brand colours, photos and any content you want to keep. List the pages that bring in the most enquiries and the questions customers ask most often. Note what you dislike about the current site. This saves time in planning and helps us give an accurate fixed quote.
With 14+ years of experience, 1,200+ projects and a 5.0 rating on Google, we’ve redesigned sites in almost every industry.
Frequently asked questions
How much does a website redesign cost?
With us, from USD 600 (KES 65,000) for a starter site. Larger sites, shops and custom features cost more and are fixed in a written quote.
Why is a redesign priced like a new website?
Because we treat it as a fresh build: new structure, design and code, plus migration of content and rankings.
Will I lose my Google rankings?
Not if the redesign is planned properly with redirects, preserved content and post-launch checks.
Can you keep my existing content?
Yes. We carry across the content that works and improve or replace what doesn’t.
How long does a redesign take?
A typical business site takes about one to two weeks once content is ready, and often less. Shops and larger sites take longer.
Do I own the redesigned website?
Yes. Once the project is paid for the website is yours, including the design, content and files.
Thinking about a redesign?
Send us your current site and tell us what isn’t working. We’ll recommend what to keep and what to rebuild. During working hours (Monday to Friday, 8am to 6pm EAT) we reply within minutes on phone or WhatsApp at +254 705 828 000.
Prefer it in writing? Request a quote.
Written by Vincent Ochieng, founder of Butterfly Prime Solutions (since 2012). Last updated: 29 October 2026.
